“We don’t follow trends or use gimmicks! We just make products that work…not on what's on trending”

It started in 2016, heavily researching nutrition ingredients and we made the connection between diet and developing healthy, sustainable, low environmental impact personal care for men. Realising the huge bullshit that goes into many cosmetic products, the plan was to cut the gibberish gimmicks that the beauty industry is famous for and deliver practical treatments from the bathroom cabinet or toiletry bag.

“We went about creating a nutritional diet for male skin. I quit my job and put my savings into this little idea I had whilst on 7:42 to waterloo station. We worked with a UK scientist team who specialise in molecular geometry of plant benefits and concluded our clinical research at Birmingham University"


So, you decided to step up your morning routine. You heard all these petro-chemicals and alcohols in products are not good for you & decided to make a change for the better. You've googled the hell out of skin care and can't decide between 'results driven' or 'Clinically Proven' or the 'as featured' GQ or Vogue £90 mosturiser from norway!

You hear certain plants and essential oils have great benefits for the body and your mum said neroli was really good for the skin, so you take a snoop online and find a brand with sandalwood stuff and think ‘great!’, my issues are solved. Ahh, hold on!

There are natural skin care brands out there. However, the truth is a lot of them cut corners by glamourizing formulations with wonderful naturals but use lesser quality naturals that are ‘aromatherapy’ grade rather than ‘therapeutic’ grade, sometimes they put naturals in for the sake of it (what the hell are the benefits of black pepper for skin cells?). 

This can be down to pricing, heightening products smells (aromatherapy grade oils are more potent in smell than therapeutic grade), maybe it's down to manufacturing requirements or, quite frankly our favourite answer, is it could be for a load of BS!

Aromatherapy grade is the essence of the plant or fruit ingredient but it lacks the major auxiliary benefits. Mostly used for aroma candles, incense or mugging off Dave from Wolverhampton into buying a caffeine infused beard wash.

Therapeutic grade retains those auxiliary benefits. We use therapeutic grade and it’s a pain to work it but the benefits out way the production hassles.

They can also place such a tiny amount of benefiting ingredient in the bottle it's basically negligible. They can also put WAY too much in! Causing obscene reactions for most guys because someone put 11% tea tree in the formula because more is better! No it isn’t, Susan the kitchen chemist.  

Who can you trust? Trust us. We’re not perfect! But, we’re conscious about our impacts and we care about getting these products working for you.