Equipping Every Man With Botanical Skin Care Essentials Made With Pure Plant Ingredients.
Not all men lead the same existence, some like to party in the urban jungle and others enjoy reconnecting with nature.Either way your prone to the elements and the damage those environments can cause. Both the city and nature can provide free radical damage. What the hell is that?
Your body is constantly attacked by free radical damage (UVA from the sun / smoking /inflammation / pollutants) and when free radical damage occurs it causes oxidative stress, which means damage to your cells, proteins and DNA! Your largest organ in the body (the skin) get’s the brunt and a by product of free radical damage causes accelerated skin ageing:
BREAKDOWN OF SKIN COLLAGEN (WRINKLY SKIN)
WEAK TISSUE AROUND THE EYES (BAGGY EYES)
LOSS OF ELASTICITY (SAGGY SKIN)
SKIN BREAKOUTS FROM BLOCKED PORES (SPOTS)
PIGMENTATION & BROKEN BLOOD VESSELS (BROWN SPOTS / RED RASH)
The greatest way to combat free radical damage is supplying nutritional components to the cells to better defend against oncoming free radical damage. The key components are antioxidants & amino acid protein. The fruit extracts & botanical ingredients we use contain high concentrations of antioxidants and amino acid protein. The equivalent of a healthy balanced diet for the skin!
don't live IN THE PAST
"the plan is to break the idea that most men think skin care is not for them. I don't want to hear a man ever be put off upgrading his bathroom routine because you presume others think it’s unnecessary or feminine. You have a responsbility to look after your body! Your letting yourself down if think eating a well balanced diet is enough and then neglecting the body in the bathroom.
Cool Carter is not selling miracles or quick-fix solutions, we're not a cash grab sideline for a celebrity, we are a skincare range for men that cuts it down to providing good health & authentic results for optimum skin health " Jonathan Hamilton, Founder